Ipsos ASI in Australia
Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions
at all stages of the advertising development process and to maximise the return on their advertising
investment. Our commitment is to provide insights to advertisers and marketers that help in the development,
evaluation, and improvement of their advertising and, ultimately, help them build stronger brands.
These solutions cover the areas of brand equity/health, brand and creative strategy, creative execution, and
in-market advertising effectiveness.
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Equity Solutions
We assess brand equity and brand health for your brand(s) versus the competition and identify the
drivers of equity.
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Strategy Solutions
We identify what the brand needs to communicate, and the best creative approaches to do this.
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Creative Execution Solutions
We provide a range of tools to help understand how to best communicate brand strategy/positioning
to the target market (qualitative and quantitative), including an advertising pre-testing system fully
validated against in-market sales results.
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In-Market Solutions
Our tracking approach identifies how your creative and media are helping the brand perform against
competitors in an ever-changing marketplace.
Our clients cover a range of business sectors and include many of Australia’s top 100 companies. We deliver
decision-oriented research with added value insights from our extensive databases. We attribute our success
to our ability to meet the needs of our clients and we measure that success through our high repeat business.
Ipsos ASI conducts global, regional, national and local studies.
For further information on our products visit our global ASI website at:
http://www.ipsos-asi.com/
For further information contact:
Kym Penhall, Managing Director +61.2.9900.5100
Phil Calwell, Director +61.3.9946.0820