Latest Ipsos Australia News

  • The Masterchef Effect Produces Nation of Home Chefs

    Date: 23 July 2009

    Almost two-thirds of Australians are becoming more creative in the kitchen when cooking meals at home after viewing the Ten Networks successful MasterChef series, a new Ipsos Omnibus survey has revealed.

  • Australian want to reduce debt rather than spend

    Date: 25 May 2009

    Australians are most concerned about reducing their debt in the current economic climate when asked what aspect of their current financial situation they would change if they could, according to a new Ipsos Omnibus survey.

  • Global Financial Crisis Becomes Domestic

    Date: 25 April 2009

    Fear and uncertainty have all but wiped out optimism among Australian consumers, whose bleak mood about job security in this country is a sure sign that the Global Financial Crisis has now become a domestic crisis.

  • Carbon offsetting - credible solution or just 'green fad'

    Date: 05 June 2008

    Today, most Australians consider themselves to be at least fairly environmentally conscious in their outlook and behaviours. In a series of national Ipsos online omnibus surveys, each with a robust sample of more than 1000 adults and weighted to match population demographics, the proportion of Australians who see themselves as fairly, very or extremely green has risen significantly.

  • New Ipsos Acquisition - Eureka Strategic Research

    Date: 05 July 2007

    Paris - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the acquisition of Eureka, an Australian company highly specialised in Public Opinion an Social research and in Customer Relationship Management research. This acquisition – the 5th Ipsos has made in this country – will strengthen the Ipsos presence in Australia in all the above specialisations.

  • Ipsos Australia Holds Workshops on topic; 'Who Is the Green Consumer ?'

    Date: 30 June 2007

    Ipsos Australia held workshops in Sydney and Melbourne in June 2007 with existing and prospective clients on the topic of The Green Consumer. A roundtable information sharing forum was facilitated by Ipsos focusing on clients own green vision and how they are reacting to the green phenomena, as well as related challenges and opportunities arising and likely future information needs.