Latest Ipsos Australia News

Ipsos launches the Ipsos-Eureka Social Research Institute

Date: 28 February 2008

Following on from Ipsos’ acquisition of Eureka Strategic Research in June 2007, The

New Ipsos Acquisition - Eureka Strategic Research

Date: 05 July 2007

Paris - Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the acquisition of Eureka, an Australian company highly specialised in Public Opinion an Social research and in Customer Relationship Management research. This acquisition – the 5th Ipsos has made in this country – will strengthen the Ipsos presence in Australia in all the above specialisations.

Ipsos Australia Holds Workshops on topic; 'Who Is the Green Consumer ?'

Date: 30 June 2007

Ipsos Australia held workshops in Sydney and Melbourne in June 2007 with existing and prospective clients on the topic of The Green Consumer. A roundtable information sharing forum was facilitated by Ipsos focusing on clients own green vision and how they are reacting to the green phenomena, as well as related challenges and opportunities arising and likely future information needs.

Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail And Why Great Brands Succeed

Date: 27 February 2007

New York/Toronto/London In a new book, Gimme! The Human Nature of Successful Marketing, business and advertising research veteran John Hallward explores our evolutionary traits to help marketers, brand managers, public relations professionals, advertising executives, and even politicians better tap into primary human motivations for greater success.

The World According to Y... What do women - and men - really want?

Date: 01 March 2006

A fresh and intelligent voice Rebecca Huntley has lifted the veil on the rising generation of young Australians; she brings wit and insight to her assessment of what makes them tick.' Hugh Mackay, social commentator

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