Latest Ipsos Australia News

Qantas A380 Ad Takes Top Spot In World Cup TV Advertising
Ipsos research reveals the performance of TV ads aired during the Soccer World Cup

Date: 09 August 2010

TV ads by Qantas have been awarded first and third place, with McDonald's coming second in the latest research by Ipsos which reviewed the performance of 26 different ads broadcast on SBS during the 2010 Soccer World Cup.

Money Not Climate Change Threat Main Motivator For Aussies To Act Green: Ipsos Mackay Report

Date: 06 August 2010

When it comes to inspiring environmentally friendly behaviour, it is money, not the threat of climate change that is the biggest motivator for Australians according to a major new study by Ipsos Australia.

The Economic Pulse of the World
Is the glass half empty or half full? Global consumer outlook mid-year 2010

Date: 06 August 2010

Late 2008 and all of 2009 were years of global economic trauma�a massive shock to the system. The signs of this stress were everywhere. Stock markets fell, companies made massive layoffs, currencies were devalued and governments scrambled to staunch the bleeding by massive, deficit financed spending.

An improved approach to community segmentation as the foundation for environmental behavioural change communications

Date: 28 July 2010

What's driving Automotive Loyalty in Australia?
From the Global Ipsos Loyalty Norms Study

Date: 09 July 2010

The first in a series of reports looking at customer loyalty in Australia. Each report will pull data from the Global Ipsos Loyalty Norms Study and examine customer loyalty including current sentiment and changes over the past two years. This report examines customer loyalty in the Automotive Industry.

Loyalty is on the rise among Australians
Increased loyalty to spouse, country and doctor top list

Date: 05 July 2010

From spouses to coffee shops, loyalty is making a comeback, according to the Ipsos Australian Loyalty study.

Loyalty is on the rise among Australians
More results from the survey

Date: 05 July 2010

This study investigates loyalty across a board range of categories from coffee shops to spouses to employers to local pubs.

Australians believe globalisation is good but foreign investment should be restricted, Ipsos study finds
Australians more positive about the economy and job security than other nations

Date: 01 July 2010

As the world's G-20 leaders gather in Toronto, Canada for their meeting, a majority of consumers globally believe that globalisation and expanded trade are good, and that investment by foreign companies is essential for growth and expansion, a new Ipsos/canada.com poll has found.

Ipsos Loyalty's Digital Voice
Integrating Digital Voice to Optimise Customer Loyalty

Date: 01 July 2010

Develop insights based on listening to your customers, not just through surveys but online and elsewhere. Listening to what is being said about you on the web gives you an unqualified opportunity to connect with your customers and turn this unstructured data into knowledge and insight.

Ipsos Australia builds Loyalty team with new hire

Date: 28 June 2010

Leading global market research agency Ipsos today announced the appointment of Sam Burgess as an Account Manager in the Loyalty team in Australia to strengthen its operations to support and accelerate business growth.

Rising Aggression and Bullying Top of Mind for Australians: Latest Ipsos Mackay Study

Date: 27 April 2010

Australians feel vulnerable at the signs of an ever-more aggressive and anti-social society with bullying in the schoolyard, workplace and cyber space emerging as the most dominant issue in the latest Ipsos Mackay 'Mind & Mood' study.

Coca-Cola Summer Ad Takes Top Spot in Winter Olympics TV Advertising
Ipsos research reveals the performance of TV ads aired during the Vancouver Games

Date: 09 April 2010

TV ads by Coca-Cola, Birds Eye and AAMI have been awarded Gold, Silver and Bronze medals respectively in a new research report by Ipsos which reviewed the performance of 40 different ads broadcast on the Nine Network during the 2010 Vancouver Winter Olympics.

So, who wants to buy a 3D TV? A Benchmark Study by Ipsos MediaCT

Date: 30 March 2010

Ipsos Media CT has conducted a benchmark consumer study on the eve of the launch of 3D TV in Australia.

3D TV is on its way but do consumers care? Ipsos research reveals consumer attitudes

Date: 29 March 2010

Benchmark research by Ipsos launched on the eve of 3D TV has revealed 70 per cent of Australians are aware of 3D TV and a quarter of Australians (26 per cent) are "very or extremely interested" in 3D TV.

New research reports on Community Attitudes to Radio and Listener Attitudes to Advertising, Sponsorship and Influence on Commercial Radio for ACMA by MediaCT

Date: 25 February 2010

Ipsos MediaCT has recently completed two research reports for the Australian Communications and Media Authority (ACMA) as part of their review of commercial radio standards on:

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