Ipsos Australia welcomes new Account Director to the loyalty team
September 14, 2010
Leading global market research agency Ipsos today announced the appointment of Jason McPherson PhD as an Account Director in the Loyalty team in Melbourne to strengthen its operations and support business growth.
Jason will split his time between looking after Melbourne based clients and leading business development efforts for Ipsos Loyalty across Australia.
Prior to Ipsos, Jason worked extensively in the employee relationship management space with both Kenexa and Towers Perrin. While in the role of Consulting Director at Kenexa he worked with several Fortune 500 companies to develop employee satisfaction research programs.
Brett Tucker, Managing Director, Ipsos Loyalty Australia said, "We are delighted that Jason has decided to join our team. Jason brings a wealth of experience in both employee and customer satisfaction research and advanced survey analysis. His skill set will be a welcome addition to the Ipsos Loyalty team, will strengthen our Melbourne team and assist with future growth across the whole of Australia."
Ipsos is the second largest survey-based market research agency in the world with offices in over 65 countries. Ipsos Loyalty is one of the group’s five specialised international practices and is dedicated to helping clients improve business performance through customer satisfaction and loyalty.
For more information visit www.ipsos.com.
For further information contact:
Brett Tucker
Managing Director
Ipsos Loyalty – Australia
T: 02 9900 5130
E: brett.tucker@ipsos.com
About Ipsos
Ipsos is the second largest global survey-based market research company, owned and managed by research professionals that assess market potential and interpret market trends for over 5,000 worldwide clients to develop and test emergent or existing products or services, build brands, test advertising and study audience responses to various media, and, measure public opinion on issues and reputation. With over 9,100 employees working in wholly owned operations in 64 countries, Ipsos conducts advertising, customer loyalty, marketing, media, and public affairs research.