About Ipsos Loyalty in Australia

Ipsos Loyalty is a specialised practice within Ipsos, dedicated to helping our clients formulate effective strategies to understand and manage customer and employee relationships. Ipsos Loyalty helps you improve business performance using research to understand needs, satisfaction and loyalty with key stakeholders. We work with our clients to identity the most critical priorities for action to improve customer and employee loyalty, retention and profitability.

Ipsos Loyalty provides a global research offering which is innovative and flexible and linked with increasing levels of sophistication and added value. Our five key domains are:

  • Understanding the customers' needs and market dynamics
  • Measuring and optimising the quality and performance of an offer
  • Monitoring, managing and optimising stakeholder satisfaction (Employee Relationship Management & Customer Satisfaction Measurement*)
  • Segmenting customers and developing strategies to increase loyalty
  • Assessing ROI to ensure profitable CRM investments

We have substantial experience in many sectors including automotive, hospitality, energy, telecommunication, finance, supply chain, pharmaceuticals and BtoB. We conduct a range of qualitative and quantitative surveys with both customers and employees

Customer oriented research ranges from large scale satisfaction loyalty projects and surveys designed to identify the drivers of customer acquisition and retention through to in-depth mystery shopping assignments and complex CRM initiatives. This combines the wealth of data from specific customer surveys with your customer database to build more targeted marcoms and increase customer lifetime value. In addition, we specialise in identifying key touchpoints and optimizing how you interact with customers at these points in the customer journey.

The Ipsos Employee Relationship Management practice lies within Ipsos Loyalty and is a dedicated Human Resource consultancy that focuses on internal loyalty. Our Employee Relationship Management consultants assist our clients to better understand and optimise their human capital to enhance staff satisfaction, motivation and performance to ultimately improve business outcomes. They provide strategic guidance on how to better manage the employee-employer relationship to increase productivity, engagement and profitability.

To learn more about Ipsos Loyalty visit our global website at:
www.IpsosLoyalty.com

Dr. Rebecca Sheils
Executive Director
Ipsos Loyalty, Australia
Tel: +61.3.9946.0888
Email: loyalty@ipsos.com.au

Dr. Pascal Bourgeat
Executive Director
Ipsos Loyalty, AAI
Tel: +61.2.9900.5100
Email: loyalty@ipsos.com.au