Consumer Packaged Goods and Innovation

Our marketing research experts understand your business and the discipline of marketing. They are specialists in brand management and innovation.

They know brands. How to develop them. How to build them.

Ipsos uses this insight to challenge, provoke and stimulate your thinking so you can take your business to a whole new level.

Our Ipsos CPG specialist division works on all stages of new product development (from idea to pre-launch sales forecasting), on brand health, positioning and strategy, product, range and price optimisation..

Our Consumer Packaged Goods and Innovation Group offers a range of methodologies to fuel your product innovation and NPD. Whether it’s team solving to facilitate the development of new ideas, idea screening, concept screening, early stage forecasting, product evaluation or assessing the market volume of your developed concepts. We have a range of methodologies to foster development from idea to market.

Methdologies for the Innovation Process

For further information contact:

Email: mailto:cpg@ipsos.com.au