Ipsos Marketing - The Innovation and Brand Research Specialists
Consumer attitudes are changing: increasingly prudent, they are reconsidering the value of brands and rationalising their spending. They are also integrating new concerns (ethical, social, health etc.)
More than ever, our clients need strategic and tactical information about their markets and brands to define priority actions and build strong and innovative brands.
Ipsos Marketing expert team will help you to understand the success factors of your brand on your market, explain consumers' motivations, behaviours and interactions, develop and launch new products and services or reposition existing brands, and maximise the impact of Marketing decisions. We provide an in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by our clients.
Ipsos Marketing is organised around five areas of expertise:
We combine meaningful data with the insight of seasoned research consultants and
deep industry knowledge to deliver market research solutions that lead to business results.