Forecasting, Modelling and Consulting

Exceptionally accurate and reliable

Time and again, successful companies around the world choose Ipsos-FMC to help them make intelligent and profitable product management and development decisions. Why? Because Ipsos-FMC is the leading provider of expert strategy consulting and custom precision modelling.

At Ipsos-FMC, we boast a comprehensive market research system that integrates consumer behavior with advanced marketing models and statistical methods that allow us to forecast demand and optimize product configurations with exceptional accuracy. Our services and systems measure price elasticity, simulate competitive actions, provide marketing mix analysis, and identify profitable market segments to target. Moreover, our global experience is unmatched in the sectors in which we specialize:

  • Financial Services
  • Energy
  • Telecom
  • Consumer Electronics
  • Health Care: Devices, OTC, Rx and Services
  • High-Tech
  • New-to-the-World Technologies, Products and Services
  • Durable Goods

Ipsos-FMC has over 25 years of experience, evaluating product concepts in over 50 countries, answering key marketing questions:

At Ipsos Marketing Research Services we work across the range of consumer packaged goods, consumer durables and services. Our specialist divisions include:

  • How can I quantify and prioritize my new product/service concepts at an early stage of development?
  • How good is my new product/service idea?
  • What segments exist in the marketplace and which ones should be targeted with the new product?
  • How should the product be communicated to the end-user to maximize demand?
  • What is the right marketing mix to optimize reach?
  • What will be the demand and usage for the new product/service?
  • How do I optimize my service offering in terms of features and pricing?
  • How should I react to competitive retaliation?

Our worldwide experience, network of experts, and quality consistency give our clients a substantial competitive edge at all market levels.

For more information on Ipsos FMC products go to our FMC website at:
http://www.ipsos-nv.com/

For further information contact:

Dr Pascal Bourgeat