Ipsos Healthcare in Australia
Ipsos Healthcare delivers strategic guidance for prescription and pharmacy brands, based on sound market
research, in three core areas:
- Identifying the market opportunities for new products in launch and post-launch phases
- Optimising the performance of brands throughout their lifecycle
- Maximising the return on investment in advertising and sales force contact.
The health sector experts at Ipsos can provide the insights and clear recommendations that will help your
business meet the challenges of the marketplace.
Our team members have extensive industry experience across therapeutic categories, high level expertise in
qualitative and advanced quantitative methods and an in-depth understanding of the Australian marketplace.
Innovative and effective approaches developed by the Australian and global health teams provide our clients
with a valuable advantage.
Ipsos Healthcare regularly carries out research with the key players in the market, using efficient data
gathering techniques:
- physicians (GPs, Specialists)
- health professionals (nurses, educators)
- management (hospital administrators)
- pharmacists
- consumers, patients, sufferers.
Ipsos Healthcare is able to conduct global, multi-country and local studies.
Please contact us for a discussion of your marketing issues and to learn more about the services that would
be useful to you.
Elizabeth Stimson, Director, Healthcare, Ipsos Insight Tel + 61.2.9900.5100