Ipsos Health in Australia
Ipsos Health delivers strategic guidance for prescription and pharmacy brands, based on sound market research, in three core areas:
- Identifying the market opportunities for new products in launch and post-launch phases
- Optimising the performance of brands throughout their lifecycle
- Maximising the return on investment in advertising and sales force contact.
The health experts at Ipsos can provide the insights and clear recommendations that will help your business meet the challenges of the marketplace.
Our team has extensive industry experience across therapeutic categories, high level expertise in qualitative and advanced quantitative methods and an in-depth understanding of the Australian marketplace.
Innovative and effective approaches developed by the Australian and global health teams provide our clients with a valuable advantage.
Ipsos Health regularly carries out research with the key players in the market, using efficient data gathering techniques:
- physicians (GPs, Specialists)
- health professionals (nurses, educators)
- management (hospital administrators)
- pharmacists
- consumers, patients, sufferers.
Ipsos Health is able to conduct global, multi-country and local studies.
Please contact us for a discussion of your marketing issues and to learn more about the services that would be useful to you.
Elizabeth Stimson, Director Health, Ipsos Marketing Tel + 61.2.9900.5100