2010 Research Topics
Just Retired
Our first Mind & Mood Portrait of the year will look at Australians recently retired from full-time paid work. What does retire mean to them? How do they feel about health and well-being, leisure time and spending, superannuation and investments, housing, their children and grandchildren, friendship and social networks? Do they expect they might have to return to paid work? How do they feel about their future? What brands, companies and organisations do they feel reflect their values and understand their position in society?
Mind & Mood April 2010
Our first Mind & Mood report of the year will see whether Australians have continued to be cautiously optimistic about the Australian economy and their capacity to avoid the worst of the global financial crisis. Are Australians continuing in their concern about parenting and the rising generations, the issues of health and education and the state of our roads and public transportation? As ever, Mind & Mood provides an excellent snapshot of what Australians are thinking and feeling right now.
Acting Green
In this report we will explore consumer perceptions to behaviours they consider to be environmentally friendly. How are they acting green? How well do consumers understand the benefits of environmentally friendly behaviours and what drives consumers to invest their capital and/or time in them? What are the perceived associated benefits of environmentally friendly behaviours? And how much do consumers believe they will need to adjust their lifestyle (if at all) to effectively address climate change? This report will seek to understand how consumers act, rather than simply talk, green and the mindset that surrounds such behaviours.
Starting Out
Our second Mind & Mood Portrait will look at Australians – in particular those in their late 20s and early 30s – who are 'starting out'. Whether it be their first home (and mortgage), first child or first marriage, this report will explore the mindset and behaviour of Australians who have recently committed to a long term emotional and/or financial responsibility
Mind & Mood October 2010
Our second Mind & Mood provides another opportunity to delve into the minds of consumers. Has anything shifted since the first months of 2010 and if so, what?
Where Our Loyalties Lie
This report will explore the question of loyalty. What forces and factors – people, organisations, products and brands – invite loyalty? How can loyalty be inspired, strengthened, renewed or repaired? What actions on the part of an organisation create loyalty or are conducive to loyalty growth? Is loyalty a finite resource, or do consumers feel they have to prioritise their loyalties? This report will explore consumer attitudes to the whole concept of loyalty – to institutions and groups, employers and people, brands and products.