2011 Research Topics
AFFLUENT URBANITES – FEBRUARY
Our first Mind & Mood Portrait of the year will look at a segment of the population not normally included in our research – affluent, highly educated groups of consumers living in the inner city. How do they feel about their position in society? To what extent, if at all, do they perceive their attitudes and values to differ from other Australians from different socio-economic groups living in outer suburban or regional areas? What brands, companies and organisations do they feel reflect their values and understand their lifestyle?
MIND & MOOD APRIL 2011 – APRIL
Our first Mind & Mood report of the year will see whether our economic woes and political unease are a distant memory or a continued concern. Are worries about staying healthy, transport and infrastructure and connecting with friends and family still central to their views about modern life in Australia? As ever, Mind & Mood provides an excellent snapshot of what Australians are currently thinking and feeling.
BEING AUSTRALIAN – JUNE
In this report we will explore perceptions of what it means to be 'Australian' in today's social, political and economic climate. It will look at Australian values, the appeal of 'Australian made', the relevance and nature of Australian rituals and icons as well as the perceived future of Australian identity.
YOUNG FAMILIES – AUGUST
Our second Mind & Mood Portrait will look at young Australian families – parents in their mid to late 30s with primary school aged children. This report will explore their priorities, fears, hopes and dreams. It will look at their parenting strategies in the face of current issues such as the influence of pester power on family purchase decisions and the rising concern about 'kids behaving badly' in the impending teenage years.
MIND & MOOD OCTOBER 2011 – OCTOBER
Our second Mind & Mood provides another opportunity to delve into the minds of consumers. Has anything shifted since the first months of 2011 and if so, what?
HOW WE USE MEDIA – DECEMBER
Our final report for the year will explore how Australians are consuming traditional media – radio, print and television – in the context of the social media and the social networking revolution. It will explore the influence of emerging technologies, such as the internet, digital video recorders and mobile media, on the way mainstream media is used by consumers in and out of the home.
For further information contact:
Dr Rebecca Huntley – Report Director
Dorothy Dudley – Account Director