In March 2005, Ipsos launched a new subscriber extranet at www.ipsos.com.au/mackay. This password-protected site gives subscribers exclusive access to electronic copies of the current report and an index of all report topics covered since 1979 that were subscribed too. This new facility will make it easier to provide access to the findings for colleagues in your organisation and will allow you to take advantage of 31 years of accumulated findings about the mind and mood of Australians. Additional resources will be added over time through consultation with our subscribers. Two hard copies of the reports will continue to be mailed out to each subscriber organisation throughout 2007. Additional hard copies are available.
In today’s more sophisticated environment, marketers and strategists are being increasingly challenged to hone in on specific customer segments and consumer behaviours. The Ipsos Mackay Report offers clients the opportunity to participate in customised presentations or workshops designed to explore the implications of our findings for your own business.
Dr Rebecca Huntley or Dorothy Dudley will join with your marketing or creative team to mine the insights that will give you the edge over the competition. Depending on the package you choose, we will provide you at least one tailored presentation. Alternatively, The Ipsos Mackay Report team are available to present or facilitate workshops. Prices are available upon request.
For further information contact:
Rebecca Huntley, Report Director Dorothy Dudley, Account Director