About Ipsos Media in Australia
The editorial and advertising sides of media require very different research strategies. Ipsos is uniquely
positioned to offer research expertise to both. Its dedicated teams can develop strategies in order to:
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Inform editorial and media marketing decision makers about the expectations, tastes and behavior of
readers, listeners, viewers and Internet users
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Provide companies and their advisers with precise knowledge of the media best suited to reach their
target audiences
Already a leader in Europe, Latin America and the Middle East, Ipsos Media in Australia also conducts
national and international proprietary surveys on specific target audiences.
Australia’s Business Readership Survey
AUSBRS09 is a survey of over 2000 senior business executives which provides unprecedented insight into the media consumption, business decision making, personal consumption and lifestyle of senior business decision makers in Australia.
AUSBRS provides a resource that will help advertisers and those planning media identify opportunities to optimize the way they communicate with this target group. It provides comprehensive information on how this important target group consumes business media, their business decision making, lifestyle and interests, and personal consumption.
AUSBRS represents the most recent addition to the Business Readership Surveys conducted by Ipsos around the world since 1973.
For further information contact:
Mark Grunert, Tel: +61.2.9900.5100