About Ipsos Media in Australia

The content and advertising sides of media require very different research strategies. Ipsos is uniquely positioned to offer research expertise to both. Its dedicated team can develop strategies in order to:

  • Inform media decision makers about the expectations, tastes and behaviour of readers, listeners, viewers and Internet users
  • Provide companies and their advisers with precise knowledge of the media best suited to reach their target audiences

 

The Readershipworks (TRW) and MediaCT

In September 2010 Ipsos MediaCT were awarded a tender by TRW to build a new readership and consumer survey for Australia. After extensive piloting of world class methodologies and innovative techniques TRW formally awarded the contract to Ipsos MediaCT in October 2011, to continue collecting data and extend to full sample.

Ipsos has drawn on a local and international team of experts to build the metric and have used a consultative process with market stakeholders during the process. The survey will be launched to the market in 2012.

For further information contact:

Kirsten Riolo

 

Australian Business Elite Survey (BE, formerly AUSBRS)

BE (formerly AUSBRS) 2011 is a survey of approximately 2000 senior business executives which provides in depth insight into the media consumption, business decision making, personal consumption and lifestyle of senior business decision makers in Australia.

BE provides a resource that will help advertisers and those planning media identify opportunities to optimise the way they communicate with this target group. It provides comprehensive information on how this important target group consumes business media, their business decision making, lifestyle and interests, and personal consumption.

BE 2011 represents the most recent addition to the Business Elite Surveys conducted by Ipsos around the world since 1973.

For further information contact:

Mary-Ellen Vincent or Nicole Menezes