The Australian Business Readership Survey
AUSBRS surveys over 2000 of Australia's senior business executives and provides unprecedented insight into the media consumption, business decision making and personal consumption of these important business decision makers. AUSBRS is essential for agencies and advertisers planning media campaigns against this hard to reach target group
AUSBRS is delivered in easy to use software that enables media planners to analyse media schedules, create 'media day in the life' for your target and compare 'time spent' between different media.
The typical AUSBRS08 executive is a 46 year old male earning $199,000.00 per annum living with a partner and children. He has a net wealth of $1.7 million. AUSBRS executives are on average responsible for business decisions worth $3.1 million. AUSBRS Business Readership Survey is one of a series of business readership surveys conducted by Ipsos around the world since 1973.
Survey Content
- Consumption of over 82 newspapers, magazines, TV channels & internet sites
- Involvement in business purchase decisions
- Business and personal travel
- Personal income and investments
- Luxury and hi-tech goods and credit / charge card
- Internet usage
- Car ownership
- Business position, responsibilities, industry sector
- Business activities
- Personal demographics (Age income)
Survey Details
Universe – 68,000 senior decision-makers;
Universe Definition – Australian executives (C-Suite & department heads) in companies with:
- 20–99 employees in finance and business services
- 100+ employees all sectors.
Survey method – Telephone screening, followed by postal questionnaire.
Download the AUSBRS08 Brochure [pdf, 145KB]
Contact
For further information contact: Mark Grunert Tel: +61.2.9900.5100