The Australian Business Readership Survey
AUSBRS surveys 2000 of Australia's senior business executives and provides unique insight into the media habits, business decision making and personal consumption of this high value segment. AUSBRS is essential for agencies and advertisers planning media campaigns against this hard to reach target group
AUSBRS is delivered in easy to use software that enables media planners to analyse media schedules, create a 'media day in the life' for - and compare 'time spent' between different media for this target.
The typical AUSBRS10 executive is a 47 year old male earning $220,000.00 per annum living with a partner and children. He has a net wealth of $1.9 million. AUSBRS executives are on average responsible for business decisions worth $3.1 million. AUSBRS is one of a series of business readership surveys conducted by Ipsos around the world since 1973.
Survey Content
- Consumption of over 82 newspapers, magazines, TV channels & internet sites
- Involvement in business purchase decisions
- Business and personal travel
- Personal income and investments
- Luxury and hi-tech goods and credit / charge card
- Internet usage
- Car ownership
- Business position, responsibilities, industry sector
- Business activities
- Attitudes to the major challenges facing businesses today
- Personal demographics (Age income)
Survey Details
Universe – 68,000 senior decision-makers;
Universe Definition – Australian executives (C-Suite & department heads) in companies with:
- 20–99 employees in finance and business services
- 100+ employees all sectors.
Survey method – Telephone screening, followed by postal invitation with the option of completion via online or hard copy questionnaire.
Download the AUSBRS10 topline presentation in PDF format
For further enquires or subscriptions contact:
Mary-Ellen Vincent