About Ipsos Public Affairs in Australia

Ipsos Public Affairs is about understanding and managing issues, and advancing reputations. We've been doing just that for clients in the private, public, and not-for-profit sectors.

We offer political and business leaders research on social issues and the attitudes and behaviours of citizens and consumers based not only on public opinion research, but also often on elite stakeholder, corporate, and media opinion research. Our specialist teams conduct political climate surveys and voting intentions forecasts, and measure public opinion on a variety of issues.

Our toolbox for conducting tailor-made solutions includes rapid turnaround quantitative polling with pinpoint accuracy, qualitative research, online internet panels, elite and stakeholder interviewing, syndicated subscriptions, and proprietary research techniques.

Three Research Sectors:

  1. Government & Public Services Research: evaluation of impact of public policy in national or local governments, national or local ministries, institutions, non-profit sector, but also public sector, public service, public healthcare;
    • looking at audience as citizens-taxpayers, citizens-users of government & public services.
  2. Corporate & Reputation Research:evaluation of image/reputations of public and private clients, looking at CSR, Stakeholder Relations, Crisis Management, Message Building/ Tracking, Internal Employee issues, Earned Media;
    • looking at audience as citizens-consumers, opinion leaders, stakeholders or employees.
  3. Social and Trends Research: public opinion, social/sociological research (barometers, syndicated products, trend research, more general social research), consumer attitudes, economic/social climate studies;
    • looking at citizenship in a broader social context

For further information contact:

John Sergeant