About Ipsos Mackay
Marketers and strategists alike know how essential it is to understand the mind and mood of Australian consumers.
Ipsos Mackay research is used to inform advertising and communication campaigns and kick-start product development initiatives. It serves as an excellent briefing for C-suite and overseas executives looking for clear insight into the mind and mood of Australians. Ipsos Mackay research provides the ‘Big picture’ to the thinkers who are facing the big issues of the day.
Ipsos Mackay research investigates social trends to deliver valuable insights to leading Australian organizations including consumer goods companies, media organizations, advertising agencies, financial institutions, government departments, professional associations and educational institutions.
All Ipsos Mackay reports are illustrated and supported by extensive verbatim quotations from the group discussions and interviews allowing you to ‘hear’ the way people express their attitudes, values and aspirations. As a result, subscribers gain a close understanding of the issues that Australians identify as important to them and which affect their decision-making.
Hugh Mackay, founder of Ipsos Mackay research (launched in 1979) developed the unique methodology that is still rigorously adhered to today. Dr Rebecca Huntley is the Report’s Director of Research. She is an author and social commentator, experienced in working with corporate clients on the applications of social research to business strategy and development.
For further information contact:
Rebecca Huntley, Report Director