About The Ipsos Mackay Report

Marketers and strategists alike know how essential it is to understand the mind and mood of Australian consumers.

The Ipsos Mackay Report is used to inform advertising and communication campaigns and kick-start product development initiatives. It serves as an excellent briefing for C-suite and overseas executives looking for clear insight into the mind and mood of Australians. In short, The Ipsos Mackay Report provides the ‘Big Picture’ to the big thinkers who are facing the big issues of the day.

Through The Ipsos Mackay Report, our flagship syndicated product, we investigate social trends to deliver valuable insights to leading Australian organisations including consumer goods companies, media organisations, advertising agencies, financial institutions, government departments, professional associations and educational institutions.

Throughout our four annual reports, findings will be illustrated and supported by extensive verbatim quotations from the group discussions and interviews allowing you to ‘hear’ the way people express their attitudes, values and aspirations. As a result, subscribers gain a close understanding of the issues that Australians identify as important to them and which affect their decision-making.

As a subscriber, you harness the power of Australia’s most experienced team of qualitative researchers with a proven track record of getting it right. From predicting the outcome of the 2004 Federal election to spotting trends on the horizon, The Ipsos Mackay Report has an unparalleled reputation for insight, objectivity and integrity.

The authority of The Ipsos Mackay Report derives partly from our rigorous adherence to the highest standards of qualitative methodology and partly from the reputation and experience of our research team who conduct all the fieldwork, analyse and interpret the data.

Hugh Mackay is the founder of The Ipsos Mackay Report (launched in 1979 as The Mackay Report) and is still actively involved with the project as a consultant. A psychologist, social researcher, columnist and the author of ten books, Hugh has made a lifelong study of the attitudes and behaviour of the Australian Community.

Dr Rebecca Huntley is the Report’s Director of Research. An author and social commentator, she is experienced in working with corporate clients on the application of social research to business strategy development.

For further information contact:

Candice Bortz, Relationship Manager