In March 2005, Ipsos launched a new subscriber extranet at www.ipsos.com.au/mackay. This password-protected site gives subscribers exclusive access to electronic copies of the current report and an index of all report topics covered since 1979 that were subscribed too. This new facility will make it easier to provide access to the findings for colleagues in your organisation and will allow you to take advantage of 29 years of accumulated findings about the mind and mood of Australians. Additional resources will be added over time through consultation with our subscribers. Two hard copies of the reports will continue to be mailed out to each subscriber organisation throughout 2007. Additional hard copies are available.
In today’s more sophisticated environment, marketers and strategists are being increasingly challenged to hone in on specific customer segments and consumer behaviours. The Ipsos Mackay Report now offers clients the opportunity to participate in customised presentations or workshops designed to explore the implications of our findings for your own business.
Our Research Director, Dr Rebecca Huntley, will join with your marketing or creative team to mine the insights that will give you the edge over the competition. Determine which report promises the most potential for your business and book today. One presentation or workshop is included in the cost of your subscription however, you will need to plan ahead they are scheduled on a first-come, first-served basis.
For further information contact:
Candice Bortz, Tel: +61.2.9900.5117